Bare Bones have been touring innovative dance around the country for 10 years and will be celebrating this October with 'Bare Bones The Decade'; a retrospective being performed here in Birmingham, as well as London's Royal Opera House and the Wales Millennium Centre, Cardiff.
We produced promotional print for the tour. The punchy, retro design suits the company's energetic, in-the-round performances, and use of an uncoated paper stock coupled with a subtle printed background texture adds another element of rawness.
To create a sophisticated yet raw and edgy look, we chose a striking black and gold colour palette which is teamed with a heavy slab-serif font and classy duotone photography.
Applying this duotone effect across all images was the perfect solution for linking a suite of otherwise completely disparate photos – taken from shows spanning a decade of Bare Bones – and making them appear part of one show.
Promotional leaflets and posters were produced, along with a print advertisement which appeared in The Guardian newspaper's weekend listings supplement The Guide.
It was particularly important for the Bare Bones print collateral to stand out for their run at the Royal Opera House in Covent Garden as there's such an enormous arts scene in London, it can be tricky for shows to set themselves apart and get noticed.
The look must've struck just the right note, however, as the leaflet had an 81% pick-up rate. Which sounds pretty good – until you find out that getting a 70% pick-up rate is the mark of a successful campaign. So 81% was enough to make us, and Bare Bones, dance for joy.