Badge of style

19 December 2012

This is an old post, so may include broken links and/or out-of-date information

A brand new development is coming to Birmingham's Jewellery Quarter. A former badge factory is being transformed into a street of designer townhouses, workspaces, and a penthouse apartment.

We created an identity and website for the development.

With plans to transform a former badge factory in the Jewellery Quarter, development company Liv Property approached Supercool to create an identity and brochure website for their planned street of designer townhouses, workspaces and penthouse apartment.

It's always a challenge to put together an approporiate look for something which doesn't yet exist – but with open access to the architects' plans, sketches and visualisations, we had a pretty good idea about the development's look and feel. We were also briefed to somehow reference and respect the heritage of the site as some features will remain in the finished buildings. (This involved a tour of the site, which is extremely impressive and deceptively spacious.)

Clarity was a particularly important consideration for the logo as it'll eventually be used in signage for the development. The Jewellery Quarter is growing in popularity as a residential location and there are a fair few other apartment buildings in the area – an often-heard gripe about which, however, is that they're not clearly marked for visitors, deliveries etc. This won't be the case with this development.

Named The Badge Works, we devised a distinctive three-storey logo for this distinctive three-storey building.

It's super-simple with its clean, clear typography and stacked blocks. Designed with signage at the forefront of our minds, it's perfectly suited for sitting at 90 degrees to the outside wall, making it perfectly visible when approaching The Badge Works down the one-way street on which it's situated.

To give the identity depth and include reference to its industrial heritage, we've added subtle textures alongside photographs of the factory; the huge concertina doors, pulley track, panelled windows and art deco radiators – all features which will be incorporated into the new development.

The single-page website is stacked with information – including downloadable pdf specification sheets for each unit – but remains sleek and straightforward whether you're browsing on your mobile, tablet or desktop computer. We particularly like the logo on the desktop and tablet versions; it's a static 'sign' which sits in the same place as you scroll. You can't miss it!

There's already a buzz about The Badge Works and it's not even built yet! The identity and website must be doing their jobs …

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