We’ve just got printed copies of the Membership document we designed for Audiences Central (the region’s audience development agency for the arts); it’s the first of a whole raft of documents we’re producing for them - along with a bit of brand refreshment - and it’s turned out grand!
The style we developed has been applied to a swathe of literature and employs the previously under-used 'character' icon within simple yet distinctive patterns – different patterns for different documents.
We restructured the content too; a simple, consistent layout with carefully planned typography means it’s now quicker and easier for people to find what they’re looking for.
This user-friendliness is especially important for the membership packages, ensuring the many benefits of each option are conveyed as clearly as possible.
We've also designed and built Audiences Central a templated email system which allows them to send out custom-designed, Audiences Central-branded HTML emails to their various databases.
They have six templates (for different newsletters) which they can upload content to, test and send out themselves. They get rather handy delivery reports for each campaign to boot.
Clever, efficient and useful – our sort of job!
This meticulous design plus swanky yet subtle use of spot uv on the cover has resulted in a very attractive document ... so come on West Midlands arts organisations! Request your copy from Audiences Central today!