Illustration: Airfix model by Roy Cross

The Supercool website is number one on Google! Ummm, number one for the search term "super badass hovercraft design". (Thanks to Analytics for informing us that someone found our site via this particularly peculiar phrase.)

It goes to show that with search engines, you never can tell …

It also compels me to wonder (yet again) at the fact that someone out there thinks a search engine associates words with their meanings, and can even make judgments about what is and isn't 'badass'. Let alone 'super badass'.

My thoughts regarding search engine optimisation are that if you write clear, relevant content – and write it often – it gives you the best chance of people finding your website and finding it useful. Trying to shoe-horn too many keywords into content, unless done with skill and panache, makes for very strange reading, looks a bit daft and potentially returns irrelevant search results.

Speaking of which …

By writing this post chock full of the keywords in the title, I'm helping to perpetuate the search engine myth that this website may be useful for someone on the look-out for "super badass hovercraft design" and this makes me feel bad.

So – I'm sorry if you've reached this brief brain-dump on SEO weirdness whilst looking to find out more about the most spectacular and flamboyant of air-cushioned vehicles.

If this is the case, I'd like to make it up to you: wonder no more by having a read of this Wired article. Now that really is super badass hovercraft design.