Radius Opera
The Yorkshire-based opera company that makes you think- Branding
- Copywriting
![Radius Opera Icon Small Radius Opera 'R' 'O' icon](https://d1mdce1aauxocd.cloudfront.net/_imager/files/Work/Radius-Opera/472/radius-opera-icon-small_770e0806f6b3d21643736d4638ec3799.png)
Radius Opera approached us to help define their brand, and create a visual identity. Adventurous, unconventional and most certainly uncompromising, Radius is an opera company for grown-ups who want to be challenged.
The tagline – New opera. That makes you think. – should be said with a Yorkshire twang. Although the company tours to venues and festivals all over the place, Radius Opera is proudly based in Yorkshire, and works primarily with local artists.
Identity-wise, bold use of classy, elegant serif font Vidaloka gives an artisanal look that’s stylish and current without being trendy.
![Radius Opera Logo Radius Opera logo](https://d1mdce1aauxocd.cloudfront.net/_imager/files/Work/Radius-Opera/652/radius-opera-logo_0357713fbf943d6067041d98d6c820f1.jpg)
The logo features the visual hook – a keyline that runs to the halfway point of the ‘O’ of opera. Simple, while at the same time suggesting a strong personality.
Every Radius production has a cinematic hero image, so we’ve made that a feature of posters and programme covers. Imagery is balanced by strong typography, a bespoke colour – and that keyline ‘radius’ across the page.
![Radius Poster Style Radius Opera poster style](https://d1mdce1aauxocd.cloudfront.net/_imager/files/Work/Radius-Opera/653/radius-poster-style_9a4f78818ef11ddc64f798d5f87ab967.jpg)
As part of the visual identity, we designed a skeleton UI (user interface) for the website. A robust, well-considered design framework includes room for a focus on showcasing the company’s imagery; with visual links peppered throughout the design.
This is not a company who produce lots of work every year, so the homepage has a super-flexible hero space. It can be used to promote shows, house clear company messaging when no productions are on tour, then easily switch to ‘fundraising mode’ during key campaigns.
![Radius Website Ui Radius Opera website user interface design](https://d1mdce1aauxocd.cloudfront.net/_imager/files/Work/Radius-Opera/654/radius-website-ui_9a4f78818ef11ddc64f798d5f87ab967.jpg)
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