From one-to-one consultancy, to free-to-all events – and the odd blog post – our aim is to help organisations to improve the accessibility of their websites and digital content. (Then, share what they've achieved to encourage others to do the same.)

Simple, practical tips to improve the accessibility of your website:

Add ‘alt text’ to images so that visuals can be described by screenreaders.
Make sure linked text makes sense out of context. People may be reading through a list of all the links on a page, so avoid phrases like ‘click here’ and ‘follow this link’.
Be an advocate for your audiences by considering whose needs aren’t currently being met by your website – and what could be done to change that.
Run free online assessment tools (such as Lighthouse, ChromeVox and NoCoffee) periodically to identify any easy-wins that will go towards making your website more accessible.
Celebrate and share what you’ve done! Small changes have a big impact, so encouraging others to follow your lead will help to improve online accessibility in the arts.

Did you know you can add descriptive ‘alt text’ to images on Twitter? It’s as simple as changing a setting in your Twitter account.

Here’s the page on Twitter’s website explaining how: https://t.co/W9gguoExZ2 #breakingdownbarriers #assistivetech #accessibility #inclusivecontent pic.twitter.com/zrWQvENmz6
— Supercool (@supercooldesign) July 12, 2019

Our #AMAConf audit of copy samples across 28 cultural websites found an average reading age of 25. The average reading age of adults in the UK is 9.

Tools like @hemingwayapp can help you assess – and simplify – your copy.

More #accessibility tips: https://t.co/YUfSchAfpa pic.twitter.com/sNuYmB0Mlu
— Supercool (@supercooldesign) July 15, 2019