View from outside the Supercool Pod at AMAConf 2019. There're a couple of Supercool pull-up banners, a table with our 'Access Notebooks' and some oranges, and James is sat inside the pod running a session.
The Supercool Pod at AMA Conference 2019

As part of the AMA Conference this year we ran a series of one-to-one consultancy sessions about online accessibility.

Covering everything from code to content, our aim is to help organisations improve the accessibility of their websites. Then, share what they've achieved; encouraging others to do the same.

The following resources should be helpful whether you came along to a session with us or not.

Simple, practical tips to improve the accessibility of your website:
  • Add ‘alt text’ to all images (including logos) so that any visuals can be described by screenreaders.
  • Make sure linked text makes sense out of context. People may be reading through a list of all the links on a page, so avoid phrases like ‘click here’ and ‘follow this link’.
  • Be an advocate for your audiences by considering whose needs aren’t currently being met by your website – and what could be done to change that.
  • Run free online assessment tools (such as Lighthouse, ChromeVox and NoCoffee) periodically to identify any easy-wins that will go towards making your website more accessible.
  • Celebrate and share what you’ve done! Small changes have a big impact, so encouraging others to follow your lead will help to improve online accessibility in the arts.

Useful blog posts

Creating An Access Culture

We've compiled 5 top tips for creating an access culture in your digital marketing team; read all about it on the AMA website.


If you missed us at the conference and would like to discuss a bespoke accessibility audit and report for your organisation, get in touch with Kate Mroczkowski.

(Discount for AMA Member organisations.)