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Supercool Sessions

🔥 FREE webinars – open to all – covering digital hot topics in arts, culture and heritage 🔥

Supercool Session #18: How are people really using your event listings?

Online, Thu 5 Nov, 1pm

👉 Register now – it's FREE!

A white dotmatrix background has tens of screengrabs of “What’s On” titles from websites. Each one is in a different colour, or on a different coloured background, and in a different font. Some are all UPPERCASE, some all lowercase, most are Title Case. They all look quite different but they all say the same thing, “What’s On”

Supercool’s Head of Client Innovation Andrew Ladd discusses his recent research into user behaviour on arts and cultural websites' event listings – and some surprising findings that came out of it.

We scratch the surface of the research in this article but have dug deeper to create a full report – Supercool's Cultural Website Event Listings Benchmark Report 2026 – which we'll launch at this session 🙌

If you spend a lot of time looking at cultural organisation’s websites (which we do!), you’re bound to notice some patterns that come up again and again. We took two of these common patterns – event filters on What’s On pages, and in-page menus on event pages – and looked at how actual people are actually using them.

In this session, we’ll cover what we found about these particular features. We'll also reveal what that tells us about how people are using your event listings more broadly – even if you don’t have filters or in-page menus on your website. 

Plus, we’ll offer key takeaways, and questions you can ask about your own event listings, to make sure they’re working hard for you.

Great for:

  • Marketing / Audience Development Officers and Managers
  • Digital Marketing teams
  • Anyone who manages event listings on your organisation’s website

You'll get:

  • Common patterns in how users browse event listings
  • How event pages fit in with wider user behaviour around buying tickets and planning visits
  • How to optimise your own website, to sell more tickets to happier customers!

👉 Register now – it's free!