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Supercool Sessions

🔥 FREE webinars – open to all – covering digital hot topics in arts, culture and heritage 🔥

Join us online for Supercool Session #15:

How to make your website more sustainable
Wed 24 Sep, 1pm

👉 Register now – it's FREE!

A laptop is sat, open, on a bed of moss in a verdant, light-dappled woodland. On the laptop is the cover of a report: on a green background are the words “Cultural Website Sustainability Benchmark Report 2025”. To the bottom right is the Supercool logo.

Join Supercool's Strategy Director, Kate Mroczkowski, and Chief Executive of Digital Carbon Online, Scott Stonham to learn about website carbon footprints in the cultural sector.

We know that web pages have a carbon footprint. And that arts and cultural organisations – and your audiences – care about sustainability. 

But without a benchmark to assess the carbon footprint of cultural websites, it’s hard to know if and how we can reduce our negative impact.  

So, earlier this year – in collaboration with Digital Carbon Online – we measured the carbon footprints of 66 cultural websites. Tracking nearly 9 million page visits over 3 months, we’ve collated and analysed the data, and the first ever Cultural Website Sustainability Benchmark Report the result of that work.

In this session, we’ll present findings from the study, show you how you can measure your website, and share straightforward strategies to help you to reduce your website’s carbon footprint. 

And there’ll be plenty of time at the end – so bring along your questions about website carbon footprints, and digital sustainability in general. We're here to help!

Great for:

  • Marketing / Audience Development Officers and Managers
  • Digital Marketing teams
  • Anyone who works on your organisation’s website

You’ll learn:

  • Sector-specific findings about website carbon footprints
  • Practical strategies and actions to reduce the carbon footprint of your website
  • Direction on where to focus your energy when it comes to reducing the carbon footprint of your website

FYI: This is a repeat of our session delivered at the AMA Conference, July 2025.

Supercool Session #15: 
How to make your website more sustainable
Wed 24 Sep, 1pm

👉 Register now – it's FREE!