Sustainability
It’s our responsibility to be as environmentally responsible and sustainable as possible – in terms of what we build for our clients, and how we run the business day-to-day.
At Supercool, we craft websites and digital strategies that make life easier for some of the UK's leading arts, cultural and heritage organisations – and your audiences.
We're a Climate Action Workforce, plant and preserve/protect trees for every website we launch – and are always looking for ways to tread more lightly on the planet.
Practical resources to help you to think about, and take action on, sustainability:
🌳 Cultural Website Sustainability Benchmark Report 2025
🌳 How to create a sustainable website
🌳 How to make your digital engagement activities better for the environment
🌳 How to make a Sustainability Pledge
Talking sustainability – with Chichester Festival Theatre
Audience Insight Manager, Caroline Aston, takes us behind-the-scenes of Chichester Festival Theatre's award-winning sustainability work
Deep-dive into measuring website carbon footprints
Guest post from Scott Stonham – CEO of Digital Carbon Online – on their unique approach to measuring the carbon footprint of a website
Saving a 10,000-mile car journey’s worth of energy every festival
How optimising Edinburgh International Festival’s hosting infrastructure has saved energy
If AI is burning the planet, should you be using it?
Exploring AI’s benefits and hidden environmental costs and how the cultural sector can use it wisely
Cultural websites carbon footprint study
Helping cultural organisations measure, benchmark and reduce their websites’ carbon footprints with a sector-wide study and free report.
Sustainability Update – 2024
An honest progress check on our sustainability pledges for the year - wins, setbacks, and actions we’re proud of.
Supercool Sessions #13 – Acting on Act Green
Helping clients measure web page carbon emissions
Supercool Session #12 - Act Green 2024: Results
Team Carbon Literacy training
Sustainability Update + 2023 Action Plan
Carbon Footprint Update – 2023
A Supercool Guide To Sustainable (In-Person) Meetings
Should you have an Archive on your website?
Your Website vs. The Planet