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A new website for Sheffield Theatres

26 March 2019

Our latest go-live is a new website for the bold; the brilliant – Sheffield Theatres!

Matching the theatres’ new brand (by the fine folk at Cafeteria), the website is designed and built to be easy-to-use, both for website visitors and for the Sheffield Theatres team.

Sheffield Theatres' homepage

Neat Spektrix integration includes the nifty donations web component, which can be placed on any page of the website and allows donations to be added straight to the basket. (Great for putting fundraising asks in context, and making it really easy for people to support the theatres’ wide-ranging work both on- and off-stage.)

With ticket sales a primary focus, bookers have a great user journey right from the off.

Analysis of the old website told us that Sheffield Theatres customers want to browse shows based on venue – either the Lyceum, Crucible, or Studio. So we’ve made it easy for them to do just that, with a straightforward filter on the What’s On page. (It’s also really easy to find all assisted performances, on the handy Access Listings.)

And to help people distinguish between ‘on-stage’ and ‘participatory’ events (such as workshops and behind-the-scenes tours), we have Things To See and Things To Do.

Fun fact: this was one of the ideas originating from our Discovery workshops with the Sheffield Theatres gang, so it’s great to see it live on the new website. (Nice idea, Laura!)

Filtering on Sheffield Theatres' What's On page

On show pages themselves, Sheffield Theatres’ productions are given extra ‘oomph’. The ability to choose a pair of bespoke colours means that each Sheffield Theatres production page on the website matches printed promotional material.

And the ‘Making Of’ section – which houses images, videos, interviews, news articles – gives the team space to highlight all the exciting behind-the-scenes work that goes into creating bold, brilliant, world-class theatre.

Show page for 'hang' on desktop and mobile

Claire Murray, Communications and Fundraising Director at Sheffield Theatres said:

"We’ve had a great time creating this new website with Supercool. Kate, Katie and James have immersed themselves in our brand and helped us to focus on providing the best possible customer experience of the enormous range of shows that we make and stage here in Sheffield.

We love the nifty search options making it much easier to look for things to see and things to do, and the fact that accessible shows can be filtered at the click of a button.

We’re really looking forward to continuing to develop the site with the team at Supercool - we’ve got exciting plans and we know we’re working with partners who can help us realise our ambitions for the site."

Thanks Claire – and go, team!

Sheffield Theatres website

we’ve got exciting plans and we know we’re working with partners who can help us realise our ambitions for the site.

Claire Murray, Communications and Fundraising Director – Sheffield Theatres

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