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How can Scottish Ballet thank Scotland?

11 October 2018

Last year's microsite to help raise funds for Scottish Ballet's revival of The Nutcracker did really well; exceeding expectations and on average eliciting larger donations than by phone or in person. (Read all about it: Creative and data driven online campaigns.)

This year, as part of their 50th birthday celebrations, Scottish Ballet wanted to do something a little different, to thank the people of Scotland for their support over the last half century.

And so the Make A Wish campaign was born …

Scottish Ballet Make A Wish campaign microsite homepage

We've built a microsite allowing people to submit their own ideas for how Scottish Ballet can say thank you. Perhaps a performance at a school in the Highlands? A ballet class for residents of a care home? A flash mob in a Scottish city centre street?

Four wishes submitted to Scottish Ballet's Make A Wish campaign

You can vote by 'applauding' for your favourites then, from the most popular wishes as voted for by the public, a celebrity jury will pick their top five. Scottish Ballet will do their magic, and make those five wishes come true in 2019.

It’s a great, fun way of celebrating a milestone in Scottish Ballet’s history, advocating for the organisation, engaging and thanking supporters, and creating some great new content for posterity along the way. Happy 50th, SB!

Scottish Ballet's Make A Wish campaign

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