Last year's microsite to help raise funds for Scottish Ballet's revival of The Nutcracker did really well; exceeding expectations and on average eliciting larger donations than by phone or in person. (Read all about it: Creative and data driven online campaigns.)
This year, as part of their 50th birthday celebrations, Scottish Ballet wanted to do something a little different, to thank the people of Scotland for their support over the last half century.
And so the Make A Wish campaign was born …
We've built a microsite allowing people to submit their own ideas for how Scottish Ballet can say thank you. Perhaps a performance at a school in the Highlands? A ballet class for residents of a care home? A flash mob in a Scottish city centre street?
You can vote by 'applauding' for your favourites then, from the most popular wishes as voted for by the public, a celebrity jury will pick their top five. Scottish Ballet will do their magic, and make those five wishes come true in 2019.
It’s a great, fun way of celebrating a milestone in Scottish Ballet’s history, advocating for the organisation, engaging and thanking supporters, and creating some great new content for posterity along the way. Happy 50th, SB!