Supercool at 20

19 January 2024
In a bright office, three people (Katie, Kris and James) stand with their backs to the camera, looking at a wall. On the wall is huge map of the world.

Supercool is 20 years old today. It was 19 January 2004 when Kristian and I set up a business bank account for Supercool.

From the start, Supercool was more than us being freelance designers. We wanted to build a way of working, a brand, and a reputation.

We talked recently about all of the sliding door moments, the opportunities and meeting certain people at the right time. And whilst cliched it's true: it's people that make any business.

We've got an amazing group of people here – we are so much better with every one of you. Thanks too to the 20-odd Supercool alumni.

Thank you to our clients for trusting us with your brands, your budgets and your audiences, and thank you to the countless people who have advocated for us and enthused about our work.

Supercool has outlived the Digbeth branch of Natwest that we went to 20 years ago. Whilst a lot has changed, I'm still just as motivated and excited – and sometimes still just as scared – of making Supercool go another 20!

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