This Supercool Session was recorded live on Tuesday 23 February 2021
Well before lockdowns struck, touring companies have been grappling with engaging audiences at a distance. Audiences they don’t see for long periods of time. Audiences who can’t pop-in to a venue for a chat with the Box Office team, or a cup of tea in the café.
In this Supercool Session, we explored how you can build strong relationships with audiences when you don't often see them, how you can support your mission and values during a lockdown, and how you can leverage business partnerships to reach new audiences.
We were delighted to be joined by special guest panellists:
Director of Audience and Media, National Theatre of Scotland
Charlotte joined the National Theatre of Scotland in 2018 with responsibilities for the organisation’s Marketing, Sales, Communication and Content Strategy. Prior to this she led the Marketing and Communications’ department of Scottish Ballet for over 10 years. She also worked in the music industry, working in the marketing and promotion departments of various labels in France and the UK. Charlotte is currently on the board of the Glasgow Short Film Festival.
Executive Director, New Adventures
Imogen joined New Adventures as Executive Director in March 2018, following 10 years as Senior Producer for the Lyric Hammersmith. Prior to this, she held roles at Act Productions, a West End Production company, and Theatre Royal Plymouth. Imogen has also worked as a consultant for Emma Brunjes Productions, and is a past participant of the Clore Leadership short course.
Who is it for?
- Marketing and audience development teams looking to engage with new audiences and make the most of digital content
- Teams looking to run collaborative projects and offer digital content
What will you get?
- Learnings from case studies
- Insights into processes and tools that have been used successfully
- An opportunity to ask questions of our special guest panellists