Always mindful of being environmentally sustainable – it was one of the reasons we all started working from home nearly four years ago – we're challenging ourselves afresh, and making a sustainability pledge …
The inspiration for this was a fantastic session as part of the AMA’s Arts Marketing Festival – “Arts Marketing in a Climate Crisis”.
Before our pledge, here's a quick recap of the session – all content pilfered from presenters’ slides.
Is digital greener?
▪ The internet consumes more electricity than the entire UK each year.
▪ Data centres, transmission networks, and devices all consume electricity
▪ Most of the internet is powered by fossil fuels, so is producing a lot of carbon emissions
How to be digitally greener:
▪ Switch to website hosting powered by renewable energy
▪ Improve user experience, so people find the info they need without visiting half your website
▪ Lighten the load of your website – reduce image sizes, remove auto-play from videos, don't use lots of font weights
▪ Ask your web agency to clean up your code, and improve SEO so users spend less time browsing
(For more in-depth info and resources, head to the Season For Change website)
It’s a tick from us for the last three of those "How to be digitally greener" points, which are primarily about good practice web design and development.
There is a tricky balance to strike when keeping people on your website. A balance between making sure users can find what they want quickly, and your organisation's business goals. (For example up-selling, and making sure people understand your full offer may well entail keeping people browsing your website for longer!)
It is good business, if not super-green, to keep people on your website for a little while … but we always make sure the most frequent 'task-oriented' actions – such as buying a ticket or making a donation – are really quick and easy for users.
Supercool’s sustainability actions to date:
- Plant trees or support woodland conservation projects for every new website launch
- Ditched the office in 2017 – that’s nearly 4 years of no daily commutes
- Meet remotely with clients if possible – easier to do this year!
- Use public/shared transport when we have to travel
- We're close to paperless – though I cannot wean myself off paper notebooks 👎
- Use 100% sustainable energy, if we can
- Use cloud services rather than hardware
- Careful that our suppliers meet sustainability – and general ethical – criteria, while making sure they also offer a reliable service
- We make websites that are as ‘lightweight’ as possible
- We're a Culture Declares signatory (A growing international movement of individuals and organisations in the cultural sector declaring climate and ecological emergency.)
Supercool's Sustainability Pledge 2021:
💚 Review our – and our clients' – website hosting
💚 Explore more ethical analytics and tracking tools e.g. Matamo
💚 Promote use of ecosia.org (internally and externally) over G**gle
💚 Review Supercool marketing emails to reduce their impact on the environment – while keeping them high-impact in terms of being informative and interesting!
💚 Regularly review progress, and whether there're any new opportunities to be greener
💚 Keep planting trees to celebrate launches! (The next of which is due in early 2021) 🌲🌳🌴🎄
Got more ideas about how we could be greener? Want to appoint an environmentally-minded supplier for your next digital project? 😉
Get in touch – we'd love to hear from you.