My pronouns are she/her

When I started secondary school, the Design & Tech teacher informed me that 'making posters' could be an actual job. From that moment on, aged 11, I pursued a career as a designer.

After various artsy qualifications – including a design degree – I got my first role as Junior Designer at a small Birmingham agency. After 4 years there I left to try freelancing, then did a short stint at one of the world’s biggest ad agencies.

In 2006, I joined Supercool – doubling the team at the time.

From branding and brochures to websites, I've designed a lot of Supercool's work over the years. As Creative Director, I oversaw all of our design output until 2020.

These days I lead our work on sustainability, and inclusion and belonging. It’s so important that, as we grow, we continue to tread lightly on the earth, live up to our values, and remain a great place to work.

I've always had a thing for words. As Supercool's resident copywriter/content creator, I write and edit all sorts. From our proposals, blog posts and tweets, to client straplines and web copy. (Oh, and I’m guilty of gluing ‘super-‘ to the start of far too many adjectives 🤷🏻‍♀️)

Good at finding patterns and sweating the detail, I'm also a big believer in the KISS principle. So I love immersing myself in research, then whittling a mass of confusing information into a clear, accessible, and well-considered solution.

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