Tessitura Learning & Community Conference
August 2-5 2026 – Washington, D.C.

At Supercool we combine design, tech, data, and 20+ years of cultural sector experience to craft websites that make life easier for organizations – and your patrons.
Since 2004, we’ve collaborated with teams at leading cultural organizations. Together, we craft elegant, flexible, and effective websites that improve long-term resilience – helping arts and cultural organizations to save time, increase revenue, and get closer to audiences.
And we really enjoyed our time in Washington, D.C. sharing our knowledge – and Website Accessibility Tookit! – with the Tessitura Community.
Thanks for welcoming us to our first Tessitura North America Conference 🧡
It was great to catch up with old friends, meet new ones, and talk to you about all things websites and digital.
Things like:
- Tessitura API and TNEW website integration – including curved seating plans!
- Website user testing
- Digital accessibility
- Digital sustainability
- New website projects
Loving our curved seating plan, and it’s been wonderful for our online sales. We don’t get the 'I don’t understand where I’m sitting' concerns much, if at all, anymore. My staff are very happy!
Brittany Pallozzi – Director of Patron Relations, Troy Savings Bank Music Hall
Perfecting the digital patron journey 🧡
Hope you enjoyed James' session about how to convert more prospects into patrons – by making your website as accessible as possible.
Whether you attended the session or not, you can still get our Website Accessibility Toolkit.
The Toolkit is full of practical tips for understanding – and improving – the accessibility of your website.
An accessible website is important not solely for ensuring that arts and culture are accessible to everybody. It's also an important factor in growing your revenue. Because – as the stats in the Toolkit demonstrate – good accessibility is also good for business.
Access the Website Accessibility Toolkit
Ticketing-integration case studies

How to make your TNEW seating plan look like your actual seating plan
A simple fix for smoother online booking in curved venues in your Tessitura booking path
Case study: British Library Events
A bespoke Tessitura-integrated event listings website for a national library.
How we (drastically) reduced buying times for CBSO season bookers
Introducing Quick Book – which shows a neat list of all season concerts in one place, and makes it quicker to book tickets.
Supercool are always actively working with us to find the best solutions, and their communication is consistent, honest, and transparent. This took so much potential stress out of the trickier design challenges and technical hurdles that are inevitable in a big project.
Kate Amann – Digital Product Manager, National Museums Scotland
More of our work

Launching the Royal Court’s new website – with a big anniversary on-sale
We've launched a brand new website for the Royal Court, wIth a fresh look, integration with Spektrix, and improved user experience.

Cheltenham Festivals' Wishlist feature
How we helped Cheltenham Festivals' customers choose – and bulk buy – from more than 400 events.
Saving a 10,000-mile car journey’s worth of energy every festival
How optimising Edinburgh International Festival’s hosting infrastructure has saved energy.
Designing a high-impact, highly accessible website for Paraorchestra
Real user testing and expert audits shaped a vibrant website that stays fully accessible on any screen or device
Case study: Donmar Warehouse
A strikingly-designed website to showcase this much-loved theatre's powerful personality.
Supercool has consistently delivered an excellent online experience for Edinburgh International Festival bookers since our website went live in 2021. The team genuinely feels like an extension of our own – collaborative, thoughtful, and committed.
Leon Gray – Head of Ticketing and Audience Experience, Edinburgh International Festival
Working with us

Raising the bar: 2026 Client Services ratings and feedback
To make sure Supercool clients feel supported and looked after, we regularly measure how we're doing – and share the results
Why we (and our clients) love Craft
A secure, and intuitive CMS that keeps admins happy, developers productive, and clients in full control.
The importance of digital security
Keeping clients safe with strong security tools, testing, team training, and a privacy-first approach in everything we build.
