AMA Conference: Tackling The Climate Crisis – Together
Leeds Playouse, Thu 16 July, 1.25pm
If you're coming to the AMA Conference in Leeds this July – see you at our panel session on Thu 16 July, 1.25pm.
I'll be talking 'climate change action' with a fantastic panel. We'll explore how National Museums Scotland, Edinburgh International Festival, Northern Broadsides, and Yorkshire Sculpture Park have reduced their impact on the planet – and how they share their progress with audiences and stakeholders.
Our panel
Hannah Barton – Head of Digital Media, National Museums Scotland
Isabella Feros – Media Manager, Edinburgh International Festival
Ruth Cooke – Executive Director and Joint CEO, Northern Broadsides
Lauren Cowdery – Digital Marketing Officer, Yorkshire Sculpture Park
And me, Kate Mroczkowski, Strategy Director here at Supercool.
Join this session to find out:
• Some of the challenges these organisations have faced and how they’ve tackled them.
• Which groups they work with, and how this collaboration is helping.
• How they share progress, successes, and challenges – with audiences and stakeholders.
• How they communicate – avoiding green-washing while still celebrating successes.
• How they handle audience and stakeholder feedback.
• What all cultural organisations can do to better support each other in this area.
What will I gain?
• Practical advice and ideas on how to communicate sustainability initiatives
• Ideas on how to balance messaging within broader marketing activities
• Ideas and strategies on collaboration and working together
Is this session for me?
This session is both Tactical and Strategic. We'll cover some practical implementation of marketing, offering tactical takeaways that can be applied immediately. And there will also be some focus on the strategic side i.e. how the work fits with an organisation’s objectives.
We're looking forward to sharing how we're tackling the climate crisis – and how you can too! 🙌
More info / Book your conference ticket:
AMA Conference 2026, Leeds