Cultural Website Event Listings Benchmark Report 2026
How are people actually using your online event listings? And how can we make that experience even better?
Here at Supercool, we work with cultural websites' event listings every day. So, we have deep knowledge and strong instincts (based on experience) about what works well on these pages – and what doesn’t.
But those instincts only get us so far. We also know how important it is to regularly review and improve our work, and to test and sharpen those instincts.
So we undertook a user behaviour project – including data from 90 arts and cultural websites and over 150,000 active users – to research and better understand how people actually use online event listings today. We've now collated and analysed the data, and our Cultural Website Event Listings Benchmark Report 2026 is the result. It sounds clickbaity but it's true: some of our findings may surprise you!
The Report includes:
- Analysis of our findings, and insights into the cultural sector’s online audience behaviour
- Case Studies from the British Library and Donmar Warehouse
- Practical actions you can take to improve event listings on your website
We work to support our clients, but also the wider cultural sector. That's why the Supercool Cultural Website Event Listings Benchmark Report 2026 is free – and freely available – to all 🧡