B:Music is the music charity responsible for Town Hall and Symphony Hall in Birmingham. Along with their new name and identity created by Pentagram, a new foyer which doubles as a public performance space, and a revamped mission – they have a new website.
We've worked with B:Music since 2015, so it's great that they chose to continue our partnership with this new website. I spoke to B:Music's Director of Sales and Marketing, Richard Loftus – about the project, and about working with us.
Were there any challenges, working with a new brand?
When introducing B:Music to our online audiences, the major challenge was ensuring that return visitors understood they were in the right place. It was important that our venues – Symphony Hall and Town Hall – were prominent.
Beyond that, I don’t think we approached the project with challenges in mind. We had all worked with the previous brand "Town Hall Symphony Hall Birmingham", which had been extremely challenging to use. It was a pre-digital design, and didn't clearly represent the full scope of what our charity offered, beyond performances on the main stages in the iconic concert halls we're responsible for.
Rebranding to B:Music was the solution to our problems. And working with it was as simple as that.
What made you work with Supercool again?
Supercool have worked with us for a number of years. They understand and can easily navigate the challenge of announcing and selling tickets online for almost 800 events and performances each year at our B:Music venues, Symphony Hall and Town Hall. So, as the adage goes, “if it ain't broke, don't fix it”!
As we entered into this project, we knew that the majority of the existing website functionality – built by Supercool – needed little more than fine-tuning. Our major focus was on the charity storytelling.
What's been the best part of the project?
The moment Supercool presented design concepts to us gave me goosebumps – because the design captures, understands, and reflects back to us all that we want B:Music to communicate. Not only did it excite me for the launch of the new website, but it was the moment I realised that our new brand was everything we had set out for it to be.
The moment Supercool presented design concepts to us gave me goosebumps – because the design captures, understands, and reflects back to us all that we want B:Music to communicateRichard Loftus – Director of Sales and Marketing, B:Music
We believe that music is essential to everyone and has the power to transform and change lives, to entertain and uplift, to create shared experiences and to educate. Each year, we welcome audiences of over 550,000. B:Music’s Jazzlines programme is a key part of the region’s jazz infrastructure, nurturing new talent and creating performance opportunities, while our Learning & Participation output works with over 18,000 people from across Birmingham each year.
The rebrand enables us to fully showcase the full spectrum of our musical output, and the new website brings all of that to life – with stories of artists from our talent development programme, impact statements on our outreach projects and, of course, the wide-ranging events and performances on our stages.
Thanks, Richard, for those kind words! And to the entire B:Music team for being so enthusiastic throughout the design and development of the new website. It's been great working with our old friends on this new project, and being a small part of B:Music's evolution.
If you're in the early stages of planning a new website project and would like to find out how we can help, please get in touch.