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Cultural Website Sustainability Benchmark Report 2025

What is the carbon footprint of cultural websites in the UK?

In collaboration with Digital Carbon Online, we measured the carbon footprints of 66 cultural websites. Tracking nearly 9 million page visits over 3 months, we've collated and analysed the data – and this first-of-its-kind Report is the result of that work.

The Report includes:

  • Analysis of our findings, and insights into the cultural sector
  • Case Studies from some participating organisations
  • Ways to measure your organisation’s website carbon footprint
  • … then benchmark it against other UK cultural organisations
  • Practical actions you can take to reduce your website’s carbon footprint

Supercool’s Cultural Website Sustainability Benchmark Report 2025 is freely available to everyone. We want as many people as possible to benefit from the findings, and to better understand how to reduce the negative environmental impact of their website.