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A Beginner's Guide to

User Experience – by Supercool

At Supercool we create websites and digital strategies for arts, cultural, and heritage organisations all over the UK. We know it can be tricky for you to keep up with digital terminology and tech developments, particularly when you’re busy welcoming visitors.

That's why we've put together this handy Beginner's Guide to User Experience (PDF 170KB) – to help you get-to-grips with the basics of User Experience (UX), provide you with useful tools to measure the effectiveness of your current website, and start making decisions about UX improvements.


This FREE UX guide gives you:
  • An understanding of what ‘User Experience’ means in the context of your organisation’s website
  • An overview of terminology, so you feel confident in discussions with colleagues – and your digital agency
  • Tools for reviewing User Experience on your own website
  • Straightforward ways to improve User Experience
If you'd like to talk more about User Experience, Website Accessibility – or creating a brand new website – we'd love to hear from you! Get in touch with Strategy Director, Kate Mroczkowski: kate@supercooldesign.co.uk

About Supercool

Supercool is an approachable, experienced, and straight-talking team of problem-solvers. We combine design, tech, and data to make life easier for arts, culture and heritage organisations – and their visitors.

Since 2004 we've been collaborating with ambitious, forward-thinking clients (from big music venues to intimate theatres, global touring companies to local festivals) on websites, digital applications, digital strategy, and consultancy.

Together, we craft smart, beautiful and efficient solutions that improve clients' long-term resilience – helping them increase revenue and get closer to visitors.

Our in-house experience and know-how includes: digital brand development; user-centred, inclusive design; responsive web development; technical integration; ticketing and fundraising; data analysis; and strategic consultancy. Meet the team over on our About page.

A belief that arts, culture and heritage are for everyone runs through all that we do – from the big picture to the finest detail.

We care about people and the environment too. Find out more about that in our Manifesto On Inclusivity, and our Sustainability Pledge. (We plant trees for every website we launch, so all our projects are carbon negative 🌳)

Sign-up to our Mailing List for more handy tips, useful insights, and invitations to our FREE Supercool Sessions – covering digital hot topics in the sector.