VAC – The Visitor Attractions Conference
QEII Centre, London, Friday 9 October 2026
Hello, we're Supercool. We craft elegant, flexible, and effective websites for visitor attractions and cultural organisations.
We work with the teams at organisations like
We work with leading visitor attractions and cultural organisations across the UK, so understand that there's a lot of competition for your audiences' attention.
Let us help you attract, excite, and inspire those audiences to choose you. Then provide them with a seamless ticket-buying experience that keeps them coming back for more.
Meet Kate and Andrew
Kate Mroczkowski and Andrew Ladd are here at VAC.
With a passion for innovation, Kate supports organisations with content strategies, new website projects, and digital strategies that redefine user experiences. Kate’s journey spans roles in ticketing and fundraising at theatres and concert halls, strategic consultancy at Spektrix, and an MBA with a digital sustainability focus.
Andrew loves working with clients to understand their biggest problems – and work out how technology can provide clever new solutions. He’s helped organisations with improving online accessibility, creating new features that reduce staff workload, and increasing ticket sales.
Find us at the Supercool exhibition stand, and pick our brains about things like:
- Website ticketing integration
- Website user testing
- Digital accessibility
- Digital sustainability
- New website projects
We're looking forward to meeting you and chatting about all things digital and websites.
Case studies
Yorkshire Sculpture Park – a great day out!
And one that's easy to plan – thanks to a clear, flexible, and user-focused website
National Museums Scotland – putting users first
How we worked with One Further to run user testing with more than 900 participants.
Saving a 10,000-mile car journey’s worth of energy every festival
How optimising Edinburgh International Festival’s hosting infrastructure has saved energy.
Sharing our knowledge
How are people really using your website's event filters?
The findings from our research, covering a wide range of cultural organisations, might surprise you …
Website sustainability – case studies
How the British Museum, National Museums Scotland, Contact Theatre, and Orchestras Live are lowering their digital carbon footprints
What is cookieless analytics, and is it right for you?
Depending on how you use your analytics data, you might never need to faff around with Google Tag Manager or cookie banners ever again!
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