Arts Marketing Association Conference
Leeds Playhouse, 15-17 July 2026
Hello, we're Supercool. We combine design, tech, data, and 20+ years of arts, culture, and heritage sector experience to craft websites that make life easier for some of the UK's leading organisations – and your audiences.
Together, we craft elegant, flexible, and effective websites that help organisations save time, increase revenue, and get closer to audiences.
And we had a great time at Leeds Playhouse for AMA Conference 2026!
Great to meet you 👋
Supercool at #AMAConf 2026
We had a great time meeting old friends, making new ones, learning lots – and sharing our knowledge.
Natasha's written about how her time at the conference reminded her about the benefits of honest and open communication in this piece, Talking to strangers.
And Kate shares her key takeaway from the conference in this piece about interrogating your value, embracing the unknown, and human connection – Embracing vulnerability.
Thanks to everyone who popped over to our sponsor's table, and who we chatted to throughout the conference. We loved talking with you about all things websites and digital, including:
- Website ticketing integration
- Website user testing
- Digital accessibility
- Digital sustainability
- New website projects
PLUS: Well done to anyone who nabbed one of our gorgeous limited edition illustrated posters of Leeds Playhouse 🤩
(We've donated the equivalent of 50 trees to the National Trust's Plant A Tree campaign – one for every poster 🌳🤗)
Tackling the climate crisis – together
Hope you enjoyed our session on Thu 16 July, 1:25pm, where Kate talked 'climate change action' with a fantastic panel:
- Hannah Barton – Head of Digital Media, National Museums Scotland
- Isabella Feros – Media Manager, Edinburgh International Festival
- Ruth Cooke – Executive Director and Joint CEO, Northern Broadsides
- Lauren Cowdery – Digital Marketing Officer, Yorkshire Sculpture Park
Find info about what you can do to help tackle the climate crisis in our Sustainability Resources.
Read more

Case study: Donmar Warehouse
A strikingly-designed website to showcase this much-loved theatre's powerful personality.
Saving a 10,000-mile car journey’s worth of energy every festival
How optimising Edinburgh International Festival’s hosting infrastructure has saved energy.
How we (drastically) reduced buying times for CBSO season bookers
Introducing Quick Book – which shows a neat list of all season concerts in one place, and makes it quicker to book tickets.









