Museums Computer Group – Museums+Tech 2025
Thinktank, Birmingham – 5 December
Hello, we're Supercool. We've been crafting elegant, flexible, and effective websites for museums and other cultural organisations since 2004.
Logos
Your website is an important part of encouraging in-person visits – but also for showcasing your collections and projects online. We love helping our clients bring history to life, and speak to more – and more diverse – audiences.
Meet Andrew and James
Andrew and James are here at the Museums Computer Group's Museums+Tech Conference!
This year’s theme – Seize the Tech! – promises thought-provoking discussions, and inspiring ideas for the Museums sector. Come and chat with us …
Andrew loves working with clients to understand their biggest problems – and work out how technology can provide clever solutions. He helps organisations to improve online accessibility, create new features that reduce staff workload, and increase ticket sales.
James founded Supercool in 2004 and has worked with cultural organisations on digital projects ever since. From web design to ticketing integration, user experience to engaging stakeholders – James has vast experience in helping museums and cultural organisations make the most of nifty tech and user-focused design.
We've got loads of knowledge to share, so come and talk to us about things like:
- Website ticketing integration
- Website user testing
- Digital accessibility
- Digital sustainability
- New website projects
We're looking forward to meeting you, and chatting about all things digital and websites.
Case studies

Nine venues, one website
Creating an easy-to-manage – and user-friendly – multi-venue website for Birmingham Museums Trust.
National Museums Scotland – putting users first
How we worked with One Further to run user testing with more than 900 participants.
Case study: Showcasing National Museums Scotland's collections online
How we're helping a national museums group towards their mission “to preserve, interpret and make accessible for all, the past and present of Scotland."
Handy resources

When is a website not just a website?
Make sure you're using your website to its fullest potential.
Creativity vs. Convention
When should websites embrace creativity – and when should they stick to what's tried-and-tested?
Common user testing issues – and how to fix them
Client Success Manager, Miriam, has identified the top 3 things that most often cause website users surprise, confusion, or frustration.
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